Well-designed logos are truly and unequivocally the brilliance of designers. Sometimes the design of the logo can be mediocre but using it through a mix of variation and consistency can make it successful.
Here are a few tips that will help you design that perfect logo.
1. A logo need not say what a company does
Every logo doesn’t have to be a description of what the company does. If you are a dentist, your company logo doesn’t need to show teeth and similarly if you’re a restaurateur your logo doesn’t have to show food. Only because you think it’s relevant doesn’t mean you cannot experiment.
If you look closely some of the world’s most renowned brands are not descriptive of what they stand for. Like the logo of Mercedes is not a car, the iconic brand for computers is named and designed as Apple and the logo for Starbucks isn’t shaped like a coffee mug.
2. Every logo doesn’t need a symbol
Not every time does a client need a symbol as his logo, but what could work perfectly would just be a wordmark that can be his business’ identity. Show all your suggestions to your client and see what they think.
3. Worst case scenario
Things don’t always go the way you plan them. What may be your creative genius might not coincide with the client’s thought and they could disagree. In that case you should give them what they are looking for and then show them how you believe it can be improved and why. If the clients see how their original thoughts turn out, they would not be so resistant when you do suggest alterations.
4. Do it the traditional way
Great painters like Picasso sketched their masterpieces. Always use a pen and paper to sketch out the idea before you turn to your gadgets to design them. Ideas flow much faster when you are sketching as opposed to using a mouse and monitor. Once you see your design on paper you can create a better design on your computer.
Always start with a simple black design and leave the color adding part towards the end.
5. Don’t keep your client’s waiting
A commitment made to a client must be achieved on time. If you are not sure how long it will take for you to complete the task, give a longer time. Designing is like construction work, you build up piece by piece and sometimes there are obstructions.
6. Don’t follow trends
Trends come and go and are best left to the fashion industry. When designing a logo, trends should not be flowed as they die out and what you are left with is an outdated design. The key is to stand out and not trail trends.