When a brand is born, its color is a major deciding factor of the purpose it’s going to serve in the related industry. And particularly for print communication and brand collateral, color is going to play a pivotal role. A little extra information on the importance and usage of the right colors for your brand will help you enhance your brand experience and get the best printing results too!

Your brand color has to reflect the personality of your company, product or services, like for example if it’s a sportswear, it has to show passion or speed, on the other hand if its travel related, it has to reflect adventure or relaxation, and thus related colors for them. You would agree with me when I say that color is the most important design element for your brand.

Sportswear:Shades of orange

Travel: Shades of blue

Now, let’s see how we can get a better understanding of colors and how we can choose the right combination of colors for our brand communication. A tool called color wheel, based on 12 colors, helps you pick the best colors for your brand in the most orderly way. Here are some important things you should know about the color wheel, before you make good use of it:

• The most crucial or primary colors on the color wheel are red, yellow & blue
• Then come the not-so important or secondary colors, which are green, orange & purple (achieved on mixing up 2 primary colors)
• Also, there are 6 other or tertiary colors on the color wheel which are attained by mixing up various primary & secondary colors. Those are reddish orange, yellowish orange, greenish yellow, bluish green, bluish violet and reddish violet.

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Coming up with a corporate newsletter on a fortnightly or monthly basis is becoming more time consuming than maintaining a blog. Above all, it’s a much more challenging job as newsletters these days are becoming more or less like a corporate journal, hence, are to be developed very carefully, proving quality content to the readers.

Besides providing general information of what is happening in an organisation like new product launches, meeting outcomes, etc., a corporate newsletter must also provide some good food for thought to interest the readers. You ought to give the readers enough material to interest them, without going over the top, promoting your products or services. Your aim should be to promote your products, but in a very subtle and interesting way.

So, that made me thinking on giving you guys some tips, which would surely help you come up with an effective corporate newsletter.

Give them news

Your readers are expecting good information on what’s happening in your organisation and related industry and not heaps of promotional adverts. So, try making it interesting with pieces of news, with hints of promotion, that won’t hurt anybody. Of course, your newsletter can contain a few promotional items which would interest them like discount coupons, blog posts, etc.

Set realistic goals

In most organisations, the newsletters are on a fortnightly basis, which reduces the pressure to a great extent on the creative team. But, if you plan to send out a weekly or a fortnightly newsletter, be prepared for a full-fledged team for planning, writing, designing and then testing it, for best outcomes. Set the targets which can be easily achieved, keeping in mind other important tasks in hand.

Identify you target readers

Simply knowing the email addresses of your recipients are not enough for the success of your newsletter. If you really want to get a higher success rate, know your audience. Try to identify the age-group, gender and family status, in order to work around your particular target segment and target them strategically with your newsletter.

Make it Convenient for them

Make sure that you take the consent of your recipients, before you send them your newsletter, as we don’t want to cause any inconvenience there as what differentiates you from the spam they get, is their consent. Make it easy for them to easily opt out or unsubscribe if they want to.

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A graphic design not only makes your brand or product look good but also provides an identity or a personality to them. It is a way to effectively represent what your brand stands for with the help of visuals & words. The success of your brand totally depends on how well the people are able to relate to the message you are trying to portray through your graphic design, what kind of visuals you use, the words which convey your message across and a lot more. Precisely, it helps you deliver your message in the most effective way possible.

Graphic Designing is meant to provide a platform through which, your brand can reach the top of the ladder of success & fame, by following a step-by-step process. Head-start the process by the right image, a very well-written headline, well-executed by a professional graphic designer and BAM, you’ve got yourself a brand package to sell! It is often misconceived that graphic design is for companies who want to paint pretty pictures of their brand and attract customers. But, practically speaking, a good graphic design is a representation of a well- thought of marketing strategies, carried out with the honest interest of companies ready to serve their customers.

Effective branding solutions are not just limited to your company’s logo. It wouldn’t be fair if we put that logo on everything in the brand package as we can do so much more, being creative. A great graphic design would carry the essence of the brand everywhere, be it a website, brochure, e-mailer or any other marketing material. Each material should carry the brand essence in a way that it’s consistent, so that wherever the company advertises, in a magazine, newspaper or online ads; there is 100% brand recall. By brand recall we mean that your target audience should recognise you from anywhere and for that, consistency in your graphic design is the key.

Effective branding solutions are not just limited to your company’s logo. It wouldn’t be fair if we put that logo on everything in the brand package as we can do so much more, being creative. A great graphic design would carry the essence of the brand everywhere, be it a website, brochure, e-mailer or any other marketing material. Each material should carry the brand essence in a way that it’s consistent, so that wherever the company advertises, in a magazine, newspaper or online ads; there is 100% brand recall. By brand recall we mean that your target audience should recognise you from anywhere and for that, consistency in your graphic design is the key.

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Having applied and worked on the first two steps, I’m sure you would be feeling content & rest assured with your efforts taken to give your brand a refreshing new look & feel. And not only you, but your customers & potential clients will also welcome change in your brand. Just like a rocket is launched or a new baby comes into the world, your brand will make a new place for itself in the world. Make sure, nothing goes wrong in your brand re-launching after you have identified your target audience and your brand’s unique selling points.

Make your Brand Launch successful!

So, now when you are all geared up to re-launch your brand, ensure that your efforts do not go unnoticed and fully utilise marketing tools like online presence through maximised presence & social media campaigns, promotional material like signage, poster, etc. for spreading awareness in the local public, for your re-launch.

 Also, make sure your PR is strong, as that is the best approach to grab attention of the target audience and create vigour, maximising visibility for your brand. If you decide to take this route, make yourself thorough. Explore the ways and places where you plan to showcase your new brand and experiment with few people and record their views & experience of your brand. Don’t be sad but the critics and always apply what the end customer has to say about your brand. His opinion matters, as the customer makes or breaks a brand, remember?

If a grand launch sounds heavy on your pocket, prioritise based on your benchmarks set for the brand success. Initialise with products which everybody will notice first and the products which will drive the attention of masses first, followed by individuals. You can set your priorities according to differences between the business & the audience. Rolling out your brand should be followed in this order: website, stationery, customer communications, and efforts in acquiring new customer. An effective design always helps a great deal capturing the attention of target audience, with your brand essence.

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In the last post we talked about the imperative factor which drives a brand forward – the power of people, your customers can either make or break you. So, before you move on to the next phase of rebranding, make sure you have formulated your strategies catering to your target audience.
In our next step we will focus on how you can surprise your customers with rebranding. By surprising, I mean give them something they never expected, something out of the box, something which was always there but never came out in a much bigger way it should have been before. Let’s give them a surprise element, showcasing the unique selling point(USP) of your brand.

Unleash your Unique Selling Point
Now, when you have explored what the customer wants, it’s time for you to introspect and find out what is that, which makes you the best and the first choice of the customer in the market. This typical situation of revamping your brand comes with two main challenges:

Firstly, discovering that specific quality which gives your brand the edge over similar players in the market is quite a challenge. You may call it the brand essence, but do not mix it with your brand vision/mission. You can follow the vision/mission but what your brand essence is to identify what your customers want to feel about your product/service. For example, the vision of a leading ecommerce company is ‘pioneering the needs of online retail services’ and they fulfil it through selling cheap yet quality products, with timely delivery and that’s their brand essence!

On the other hand, the second challenge is to do the correct mapping between the past and the present, taking extra care on what exactly your audience loves. It’s quintessential for you to scrutinise what your service/product offerings, key selling points and business model and pick only those who would fit into the new you and bid goodbye to ones that must be left behind. I’m sure that you will discover fresh new elements which prove to be the best for your newer brand presence.
Follow this mantra and I’m quite sure that the unleashing of your brand new identity will be a huge success!
Coming up next is the 3rd & the last step to make your Rebranding a huge success!

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I’ve seen a lot many companies seeking re-branding services in order to update the way their brand looks and by brand I mean a combination of visual elements like the logo, color  brand style, design, etc. and corporate elements like business vision & mission, product/service offerings, etc.

Usually, organisations seek re-branding solutions for their existing brand when they feel that the identity needs a makeover as customers have got used to what they’ve been seeing for a long time and now their brand needs an extra edge with a brand new & refreshing identity. So, here, in three steps we’ll review three most important steps which when followed religiously, makes your re-branding a sure-shot catch!

The 1^st Step to Re-branding: Identify your target audience

Once the team working on revamping the brand identifies who they have to entice with the brand’s new look, the way becomes so much easier. Some start comparing competitors and see what they have been using to serve the same purpose, which I think is not the right way. The best way to understand a customer’s mind set is to step into their shoes and start thinking like them. Once, you are on the client’s side, things will be much clearer to you that what exactly the target customers look for. For example, if you own a flower shop, why do people buy flowers from your neighbour shop and not yourself? Identify what affects the customer more, variety or cost, presentation or availability. Once you identify the factors affecting the end client, you’ve got yourself a winning deal, my friend.

Besides trying to know what they like and unlike, also try to identify their buying processes and the factors affecting their decision making to finally buy the product that can be likes, dislikes, motivations and their level of dependency on that product. Know what would they feel when they buy your product and how can they be better off without you. Try to make your product make an impact on their lives and that it should matter to them when they step forward to buy it.

Stay tuned for the next two very important steps!

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Effective Corporate Branding tools would strike the right chord with your clients. Your corporate identity should speak out for the customer-focus solutions you provide. Corporate Branding is the most powerful marketing instrument which can instantly enhance credibility and significance to your company and your products or services. Through excellent corporate branding solutions, any organisation can look forward to launch a new product or revamp an old corporate identity.

Your creativity, intelligence, technical and marketing finesse will definitely benefit you in breaking new grounds in the ever-competitive market and get you to the top. So try discovering creative new ideas and implementingforward thinking will help you set a strong foundation towards a better branding future!

Here, we discuss the unique and effective corporate branding we pursued for clients across industries:

• Indo Farm appointed us in revamping their brand and we did everything in their corporate branding ranging from logo, website, corporate stationery, hoardings and glow sign boards. This new corporate identity of Indo Farm was widely accepted locally as well as on the global platform.

• We did the entire corporate branding for an herbal extract manufacturing company, Sarv Herbals. Their entire corporate branding included a new logo, a new website, corporate video and corporate stationery. We gave a refreshing new look to the herbal extracts manufacturer, which enhanced their local and international business to a greater extent.

• We turned around Dhadhkan’s, a manufacturer and exporter of fashion apparel brand identity by giving them a bright, fashionable look. We designed the company’s logo, website and all corporate stationery.

• Contour desired a website which could replicate the redefinition of portable power products; they are bringing about in the portable power industry and also fully inform the visitors about their products.

So, as you can see, through our corporate branding services, we strived to make the above companies, stand out amongst their competitors and gain popularity amongst their targeted customers which enhanced their ability of generating profits for their company.

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