3 Steps to Effective Re-Branding, Part III

Now Launch your Brand!

Having applied and worked on the first two steps, I’m sure you would be feeling content & rest assured with your efforts taken to give your brand a refreshing new look & feel. And not only you, but your customers & potential clients will also welcome change in your brand. Just like a rocket is launched or a new baby comes into the world, your brand will make a new place for itself in the world. Make sure, nothing goes wrong in your brand re-launching after you have identified your target audience and your brand’s unique selling points.

Make your Brand Launch successful!

So, now when you are all geared up to re-launch your brand, ensure that your efforts do not go unnoticed and fully utilise marketing tools like online presence through maximised presence & social media campaigns, promotional material like signage, poster, etc. for spreading awareness in the local public, for your re-launch.

 Also, make sure your PR is strong, as that is the best approach to grab attention of the target audience and create vigour, maximising visibility for your brand. If you decide to take this route, make yourself thorough. Explore the ways and places where you plan to showcase your new brand and experiment with few people and record their views & experience of your brand. Don’t be sad but the critics and always apply what the end customer has to say about your brand. His opinion matters, as the customer makes or breaks a brand, remember?

If a grand launch sounds heavy on your pocket, prioritise based on your benchmarks set for the brand success. Initialise with products which everybody will notice first and the products which will drive the attention of masses first, followed by individuals. You can set your priorities according to differences between the business & the audience. Rolling out your brand should be followed in this order: website, stationery, customer communications, and efforts in acquiring new customer. An effective design always helps a great deal capturing the attention of target audience, with your brand essence.

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