2013 has been a remarkable year in the world of website deigning. We saw many new trends emerge this year owing to the perennial advancement in the field of hand-held mobile technologies. While some of them like Flash, skeuomorphism, auto-playing media, light text on dark background and cereal-box layout ended up in the ‘overused & outdated’ bin, newer trends entered the designing scenario and among the million experiments, some are here to stay and become bigger and better in 2014.
Here’s a list of seven such designing trends that will continue to be essential building blocks of some of the most aesthetically and functionally pleasing websites the next year also. Now, yes of course I understand that five or ten sounds a more official number for such ‘list’ articles, but since I did not want to leave out any important point, and neither wanted to add something just for the sake of making it sound official, I ultimately ended up with seven.
1. Responsive Design
No sane designer will be delightfully willing to make seven different versions of the same website just so it can accommodate to all the devices (and yet, some will be left out) that the visitor might be using. And with the increasingly portable touch devices being launched in the market on an almost monthly basis, no business can stay solely focused like earlier times on just the mobile and the desktop versions of their website. Right responsive designs will eliminate this need for creating different versions for different devices, but will in fact be adaptable in it.
2. Negative Space
First of all, I would like to make it clear that negative space is not something solely made in heaven for clever logo designs, but can also be incorporated into website designs to create beautiful effects of lots of breathing or white space, thus leading to the creation of minimalistic designs no less than a work of art. When it comes to making websites oozing with exclusivity and class, negative space is the pixie dust you need to give your website the desired feel, look and texture.
As the convergent result of negative space, minimalistic designs are here to stay for its uncluttered, clean, clear, concise and easy-to-navigate properties. A minimal design helps your visitor focus on just the part you want them to direct their attention towards. Also, when you are making such a website, your thought will never deviate from getting the picture resolution right. Using pixel-perfect images, that other designers usually compromise on while working on more crowded designs, can give an unforgettable, long-lasting impression to your website visitor so that it stays in their mind even when they have navigated away from your page later on.
4. High-D Photographs For Background
When you have responsive, minimal design utilizing the negative space in a strategic manner to draw attention to a certain element, you cannot do away with careless, blurry, pixelated picture, no you can’t. Even if it will make the arrangement for pixel-perfect pictures more time-demanding than normal websites, you will be pleasantly surprised at the overall finished effect that turns out in the end. Not only does it look very chic, but also ensures that the subliminal message a background is capable of conveying to your website visitor remains unified with the prime theme of the website overall.
5. QR Codes Everywhere
Almost every medium, right from newspaper, magazines to TV is using QR codes nowadays. Rio de Janeiro even embedded QR codes in its pavements for tourists to scan and find more information about the places these codes were installed at. It’s great, it’s amazing! And it is catching trend on websites too. Every visitor may not have the time to read everything on your website, so you give them a QR code they can simply scan in two seconds thus giving them an additional opportunity to be a part of your business. What’s better than one sales possibility? It’s two sales possibilities.
6. Flat Design
Look at Windows 8 and iOS 7, and you shall find that one unifying factor that finally binds the two together. It is the new, sleek, flat design they have adopted for their latest launches. Similarly, websites are also now embraced this style and are shedding away the skeuomorphic skin that has been worn way bit too long now. Despite the debate that surrounds the extensive use of flat designs which will also be carried along to the next year, the majority of design community opines that flat designs are much more user-friendly, simple and can help display complicated information in a very convenient and comprehensible manner.
Just because minimalistic design is in, does not imply that it has to be all steel silvers and blacks and greys. In fact, with the advent of flat designs colours have become even more crucial to website designs to keep the tempo and feel of the design simple yet bright. Take your pick in any flamboyant colour keeping in mind at all times the personality of your client’s business and what they wish to convey through their website. It may sound a little tricky, but do not be baffled. There is a bright colour for every business out there. Find it, and paint the town in it, website first.
The New Year is just around the corner and it’s that time of the year again to embrace newness in life. However, classics much like the above seven design trends are meant to stay. Even as we say that only change is ever-constant, each one of us has also had their fair share of hearing the old is gold phrase!