Coming up with a corporate newsletter on a fortnightly or monthly basis is becoming more time consuming than maintaining a blog. Above all, it’s a much more challenging job as newsletters these days are becoming more or less like a corporate journal, hence, are to be developed very carefully, proving quality content to the readers.
Besides providing general information of what is happening in an organisation like new product launches, meeting outcomes, etc., a corporate newsletter must also provide some good food for thought to interest the readers. You ought to give the readers enough material to interest them, without going over the top, promoting your products or services. Your aim should be to promote your products, but in a very subtle and interesting way.
So, that made me thinking on giving you guys some tips, which would surely help you come up with an effective corporate newsletter.
Give them news
Your readers are expecting good information on what’s happening in your organisation and related industry and not heaps of promotional adverts. So, try making it interesting with pieces of news, with hints of promotion, that won’t hurt anybody. Of course, your newsletter can contain a few promotional items which would interest them like discount coupons, blog posts, etc.
Set realistic goals
In most organisations, the newsletters are on a fortnightly basis, which reduces the pressure to a great extent on the creative team. But, if you plan to send out a weekly or a fortnightly newsletter, be prepared for a full-fledged team for planning, writing, designing and then testing it, for best outcomes. Set the targets which can be easily achieved, keeping in mind other important tasks in hand.
Identify you target readers
Simply knowing the email addresses of your recipients are not enough for the success of your newsletter. If you really want to get a higher success rate, know your audience. Try to identify the age-group, gender and family status, in order to work around your particular target segment and target them strategically with your newsletter.
Make it Convenient for them
Make sure that you take the consent of your recipients, before you send them your newsletter, as we don’t want to cause any inconvenience there as what differentiates you from the spam they get, is their consent. Make it easy for them to easily opt out or unsubscribe if they want to.